GlowRoute is a verified, AI-powered medspa directory targeting a $20B+ market — live in production, 4,436 clinics, entering revenue phase.
Search verified medspas by treatment, location, price, and GlowScore™. Filter by peptide therapy, GLP-1, IV therapy, and more.
Claim your listing, manage your profile, connect your booking system, receive leads, and track analytics.
Sponsored placements, affiliate integrations, telehealth directory listings, and data-driven brand sponsorships.
| Feature | Status | Notes |
|---|---|---|
| Claim + Stripe + Resend | Live | Claim flow, webhooks, lead routing ready |
| GlowScore™ Algorithm V1 | Live | lib/glowscore.ts · 0–100 composite score |
| SEO Pages + Sitemap | Live | City pages, treatment pages, XML sitemap |
| Peptide Filter + /peptide-therapy | Live | Dedicated route, 63 FL clinics flagged |
| iCal / PMS Integration | In Progress | Replacing with Mindbody / Vagaro / Fresha APIs |
GLP-1 mainstreaming expanded the medspa patient base. Post-FDA peptide ad restrictions created brand spend with nowhere compliant to go.
| Dimension | RealSelf | GlowRoute |
|---|---|---|
| Free Tier | Surgeons only — credential-gated | All medspas — auto-listed day 1 |
| Paid Entry | $300–700/mo | $99/mo — 3–4× cheaper |
| Premium Tier | ~$2,000/mo | $499/mo + performance incentives |
| Trust Model | Pay-to-rank — highest bidder wins | GlowScore™ — merit-based, verified |
| Booking | Not built | Mindbody / Vagaro / Fresha deep-link |
| Peptide / GLP-1 | Not supported | Dedicated filter + content hub + taxonomy |
| Market Focus | Plastic surgery · high-end · insurance | Medspa + hormone + telehealth · cash-pay |
The ghost listing competitor is the sales weapon on every cold call — show them Lorem ipsum vs. their real GlowRoute listing.
Path to $1M ARR: 300 clinics × $299 avg MRR · 13% conversion target · 85%+ gross margin
Every medspa already uses a practice management system. GlowRoute detects which one and deep-links directly — no clinic cooperation needed.
| PMS Platform | Market Share | API Access | Integration |
|---|---|---|---|
| Mindbody | ~40% | ✓ Public REST API | Widget embed + availability feed |
| Vagaro | ~25% | ✓ REST API + widget | iFrame booking + client sync |
| Fresha | ~15% | ⚠ Booking button only | Deep-link URL — free |
| Boulevard | ~8% | ✓ Partner API | Full booking — enterprise partnership |
| Jane App | ~5% | ✓ REST API | Booking + intake forms |
Zion adds PMS detection to all Apify enrichment passes — one regex match per clinic. Deep-link "Book Now" button live for all platforms. Zero additional cost.
Apply for Mindbody + Vagaro partner programs. Embed native booking widgets on Growth/Pro profiles. Real-time availability. 3× conversion vs. redirect.
Personalized email + Loom walkthrough of their actual GlowRoute profile
Reply bump + GlowScore screenshot + competitor comparison
Free Marketing Audit PDF delivered — GlowScore breakdown + missed leads
Breakup — competitor in [city] just claimed, limited featured slots
Anthony dials. Connects only on live pickups. Learn 20–30 real objections from clinic owners — paid research for Phase 2 script.
AI agent handles first-touch calls. Qualifies, books callbacks, logs transcripts to HubSpot. Anthony only gets warm connections.
Full control, 3–5× cheaper than Vapi at volume. Build post Series A or $5K+ MRR when 5,000+ calls/month.
Calling all 4,436 clinics with Vapi costs ~$332 total. At $0.075/call, a monthly AI outreach campaign to the full database costs less than a single clinic subscription. Zion scopes the Vapi build after Phase 1 call learning is complete.
| Tool | Purpose | Cost |
|---|---|---|
| Google Search Console | Impressions, rank, crawl errors | Free |
| GA4 | Traffic + conversions | Free |
| PostHog | Product funnels + sessions | Free |
| Ahrefs Lite | Keywords + backlinks + audit | $99/mo |
| Frase.io | Content briefs + SERP scoring | $44/mo |
| Screaming Frog | Technical crawl + canonical fix | $22/mo |
Free Marketing Audit includes GBP analysis for every unclaimed clinic:
GlowRoute city pages outrank individual clinic GBPs for category searches:
GBP enrichment runs inside the existing Apify subscription — adds fields: gbp_rating · gbp_photo_count · gbp_categories · gbp_has_booking — zero additional cost. Clinics with incomplete GBPs are flagged as warm leads.
RNs, aestheticians, medspa owners, and patients already create the content. GlowRoute curates and amplifies.
Permission DM doubles as warm outreach — many creators are clinic operators or referral sources.
n8n on existing DigitalOcean server = $0/mo vs. Buffer $18/mo or Later $25/mo. Zion sets it up in ~2 hrs.
These brands spend $10M–$100M+/yr in digital ads targeting GlowRoute's exact patient profile. A dedicated vertical captures affiliate commissions and sponsored placement fees.
| Brand | Category | Affiliate Program | Commission |
|---|---|---|---|
| Hone Health | TRT · Hormone | ✓ Impact.com | $100–150/subscription |
| Henry Meds | GLP-1 · Semaglutide | ✓ Impact.com | $50–100/patient |
| Function Health | Lab Testing ($499/yr) | ✓ Referral system | $50–100/membership |
| Maximus TRT | Testosterone | ✓ ShareASale | $50–100/subscription |
| Midi Health | Women's Hormone | ✓ Direct outreach | $75–100/consult |
| Hims & Hers | GLP-1 · Hair · ED | ✓ CJ Affiliate | $15–30/first order |
| Alloy Women's Health | Menopause HRT | ✓ ShareASale | $30–50/subscription |
| Calibrate | GLP-1 Metabolic | ✓ Impact.com | $75–150/enrollment |
| Fountain TRT | Testosterone | ✓ Direct | $50–75/subscription |
| InsideTracker | Blood + DNA Optimization | ✓ CJ Affiliate | 10–15% of sale |
Priority outreach: Hone Health → Henry Meds → Function Health (all on Impact.com — 15 min each to apply)
Auto-generated by Zion + Gemini Flash. Shows: GlowScore breakdown, missing profile fields, monthly search volume in their city, 3 competitor clinics outranking them. Day 7 email delivery.
White-labeled referral partnerships with Hone, Henry Meds, Midi Health. Patients who want telehealth get routed. Clinic gets credit. GlowRoute earns $50–200/conversion.
Group purchasing: peptide compounds, IV therapy supplies, aesthetic consumables. GlowRoute earns 3–5% on referred orders. Retention driver — clinics stay for supply access.
Branded social templates, patient education PDFs, email sequences. AI-generated by Zion per clinic brand. Free for Pro tier, $199 one-time for Growth.
| Tool | Purpose | Cost |
|---|---|---|
| PostHog | Funnels, session recordings, feature flags | Free (1M events) |
| Google Search Console | SEO keywords, impressions, crawl | Free |
| GA4 | Traffic sources, UTM, conversions | Free |
| Vercel Analytics | Core Web Vitals, edge performance | Free (included) |
| Stripe Dashboard | MRR, churn, subscription events | Free (included) |
| Task Type | Model | Cost |
|---|---|---|
| Bulk content (guides, pages, audits) | Gemini Flash | $0.01/task |
| Code generation (TypeScript, React) | DeepSeek V3 | $0.02/task |
| Classification, dedup, filtering | Claude Haiku | $0.003/task |
| Orchestration, QA, complex logic | Claude Sonnet (cached) | $0.05/task |
| When Atlas is online | Atlas local (qwen2.5) | $0 |
Rotate Stripe key · Fix canonical URLs · Fix CSR bailout · 307→301 · PMS detection in Apify · Apollo Org setup
Apply to Hone/Henry Meds affiliate programs · Record 3 Loom demos · Launch first Apollo sequence (50 clinics) · HubSpot pipeline live
Ahrefs + Frase setup · 80 SEO pages sprint · Schema markup all profiles · n8n social engine · Apify hashtag scrape
10 paying clinics → trigger Supabase migration · Dashboard build begins · Brand package · Vapi scoping sprint
/telehealth vertical · GR-016 PPL tracking · 10 new states · Peptide brand sponsorship outreach
| Scenario | Clinics | Avg MRR | ARR |
|---|---|---|---|
| Conservative | 150 | $199 | $394K |
| Base Case | 200 | $249 | $694K |
| Target | 300 | $299 | $1.26M |
| Aggressive | 400 | $349 | $1.98M |
Pay-per-lead: $15–25/verified lead
Telehealth affiliate: $50–200/conversion
Brand sponsorships: $1K–5K/mo
Supply procurement: 3–5% margin
Blood testing affiliate: $15–30 CPA
Breakeven: 13–40 paying clinics at current opex. Target conversion rate: 13% of listed clinics. 85%+ gross margin.
GlowRoute's defensibility is not the directory. It's the behavioral data layer on top of it.
Clinics likely to cancel flagged before they churn
Which procedures are trending by city, month, season
CPM pricing based on verified procedure intent
By Month 6, GlowRoute has a dataset that no competitor can replicate at any price. Build the tracking infrastructure now.
Two API keys. Five calls. First revenue. Then the agents take over.